Tootsie Roll Dillema

Dear Tootsie Roll Industries, Inc:

I would like to draw your attention to a simple fact I have observed while enjoying your delicious Tootsie Roll candy. Plainly put, it closely resembles mammalian excrement. Not only does this association inhibit my ability to enjoy your product, but I find it extremely misleading. Please allow me to explain.

When candy manufacturers fashion their products after, say, a banana, consumers expect that candy to taste like banana. When biting into a red piece of candy, for instance, I would commonly anticipate tasting strawberry, or raspberry, or perhaps some other fruit flavoring, as that is what the color commonly indicates. Viewing a green candy, on the other hand, would lead me to expect mint, or perhaps apple flavors.

Unfortunately, visual inspection of your product indicates to an unsuspecting person that a Tootsie Roll tastes like a small, hard, turd. While I am happy to report that this does not appear to be the case, the comparison lingers.

To avoid further confusion, I would suggest changing the shape of your candy, or perhaps simply printing "Tootsie Roll" on the top to distract consumers. Conversely, you could change the flavorings to reflect the product's visual appearance. Perhaps more market research into this issue would be worthwhile.

Respectfully,
Katherine Breeden
Pasadena, CA